Continental
Product Manager PLT – Continental AG
I’ve been completing a two-year apprenticeship at Continental as part of my Master in Management (Programme Grande École) at EM Normandie. This experience allows me to develop strong product management and marketing skills while working directly within an international industrial environment.
What is my job?
At Continental, I manage part of the Passenger Tires product portfolio. I support the end-to-end product lifecycle and Go-to-Market strategies, from Phase-In to Phase-Out, across France and EMEA regions.
Acting as a bridge between strategy and content creation, I internalized the production of sales enablement tools—redesigning product sheets, technical documentation, POS materials, and video assets using Adobe Creative Suite. This initiative reduced production timelines by 40% while saving approximately €10k/year in agency costs.
My role also encompasses continuous market and competitive analysis, OEM updates tracking, and developing interactive training modules (such as Product Book 3.0, VR training…) to support cross-functional sales and marketing teams.
Beyond static documentation and interactive training modules, video is one of the most effective tools to break down complex product line-ups. Produced in collaboration with an external agency, this video was designed to clearly explain the latest Continental product range, highlight key technical features, and provide our sales teams and partners with dynamic, easy-to-digest training content.