About me

Corporate rigor meets creative hustle.

I’m Lucas Abraham, a hybrid Product & Marketing Manager. I built my career on a simple conviction: the most successful projects bridge the gap between data-driven strategy and sharp, hands-on execution.

My background is deliberately dual:

• The Corporate Strategist: Driving B2B product management, optimizing sales tools, and executing marketing operations within global leaders, backed by an international mindset shaped in New York and Malta.
• The Creative Entrepreneur: Founder and Creative Director of the streetwear brand Gros Cœur. I manage the entire product lifecycle in total autonomy—from sourcing and tech packs to e-commerce infrastructure, photography, and digital acquisition.

I don’t believe in staying in one box. I leverage my corporate structure to build better businesses, and my creative agility to bring fresh, ROI-focused perspectives to large-scale operations.